From the morning cup of chai to the sweets shared during festivals, milk, paneer, mava, and desserts have always been a part of everyday life in India.
But recently, these everyday staples have faced an alarming rise in dairy product contamination. While the research data is worrisome.
The Five-Year Snapshot of India’s Dairy Product Safety Concerns
The five-year research reports on Indian dairy product contamination and adulteration are eye-opening.
68% of milk samples in India were adulterated, commonly with water, detergents, urea, or synthetic milk solids, linked to 0.15% of foodborne deaths.
(Source: FSSAI National Milk Safety and Quality Survey, 2019 & 2022)
22% of paneer samples contained starch, synthetic milk solids, or formalin, associated with 0.07% of related deaths.
(Source: FSSAI National Milk Safety and Quality Survey, 2019 & 2022)
34% of mava/khoya samples had adulterants such as starch, synthetic fat, or detergents, contributing to 0.09% of deaths.
(Source: FSSAI National Milk Safety and Quality Survey, 2019 & 2022)
27% of sweets with hazardous colours contained non-food-grade dyes like Rhodamine B or Metanil Yellow, linked to 0.12% of foodborne deaths.
(Source: Press Trust of India, 2023; WHO India, 2021)
Why does adulteration in dairy products happen?
Adulteration in food usually doesn’t happen by mistake; it’s often done to save money, even if it risks people’s health.
Sometimes, water, chemicals, or other inexpensive substances are mixed into milk or other products to produce a larger quantity at a lower cost.
Bright, non-food-safe colours are added to sweets to make them look more attractive during Indian festivals.
Weak checking systems mean these harmful products can reach the market without being caught.
Poor storage and lack of proper refrigeration also cause food to spoil, leading some sellers to add prohibited preservatives or chemicals to make it last longer.
How Vijay Dairy Fights Against Dairy Product Contamination and Adulteration
In a market where adulteration is widespread, we have built our reputation on trust, purity, and a deep connection to both animal husbandry and consumers.
- 1. From Cattle to Table, Without Compromise
- Our commitment to purity begins on the cattle farm. We source milk directly from healthy, well-cared-for cattle, ensuring ethical farming practices, regular veterinary check-ups, and hormone-free feeding.
- The milk is tested at every stage, starting from the cattle farm, during transport, and at their facility.
- 2. A Legacy of 50 Years in Purity and Quality
- Over five decades, we have grown from a modest local supplier to a household name, without compromising on quality.
- 50 years of our journey is proof that purity is not a marketing gimmick but a generational value. We believe in serving food that we would feed our families, and that principle remains unchanged today.
- 3. Fresh Paneer made with time-honoured
- Our paneer is made daily, using time-honoured techniques, no starch, no fillers, no preservatives, just fresh, creamy paneer made from pure milk.
- 4. Chemical-Free Mava & Sweets
- We avoid using non-food-grade colours or hazardous preservatives in our mithai. Every festive batch is made with natural ingredients, safe for all ages.
- Our mava is produced under strict hygiene controls, ensuring it’s fresh, soft, and free from synthetic solids.
- 5. Quality One Can Verify
- Every product passes through FSSAI-compliant testing. We maintain complete transparency; customers are welcome to visit our facilities and see the process themselves.
Customers’ Health, Our Promise
By sourcing ethically, testing rigorously, and producing honestly, Vijay Dairy ensures the milk, paneer, mava, and sweets are not just delicious but safe and fresh.