Curd, often known as dahi, is an essential ingredient in Indian cuisine. According to the National Dairy Development Board (NDDB), over 80% of Indian households consume curd daily. It is one of the most popular dairy products across all regions and age groups. Beyond the simple dish of dahi-chawal, it is a traditional dairy product. It is used for nutrition, wellness, beauty, and even at festivals. Dahi is rooted in traditional dairy practices. Its natural fermentation process makes it rich in probiotics. Curd has a strong presence across Indian meals, from daily lunches to festive dishes. It remains one of...
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Celebrate Every Sweet Moment with Vijay Dairy’s Fresh and Delicious Dairy Sweets
India has around 300 types of sweets. Nearly 60% of festive desserts are dairy-based. These delights are more than simply food. They represent tradition, remembrance, and joy on a platter. Vijay Dairy has been crafting fresh and delectable dairy sweets for over 50 years. Our sweets add warmth to every event. Preferences change quickly. Yet, traditional dairy sweets keep their authentic charm. But what makes dairy treats so widely popular? Let’s explore. Why Dairy Sweets Matter Sweets have an emotional impact on Indian culture. From birth announcements to weddings and every occasion in between, sweets play an important role. They...
What Makes the Indian Sweets Special and Loved Across Generations
Indian sweets, or mithai, are more than just desserts; they are the heart of any festival. In India, over 70% of festive spending includes food, and sweets. Indian sweets are traditionally served at Diwali celebrations, weddings, and simple housewarmings. These sweets, which have a centuries of culinary tradition, reflect the essence of joy, culture, and togetherness. Their appeal transcends age, region, and generation. But what exactly makes Indian sweets so popular, especially across all generations? Rooted in Cultural Tradition Indian sweets are intricately linked to Indian culture and celebrations. Every event has its own characteristic treat, from modaks for Ganesh...
The Perfect Gift Ideas For Every Occasion With Vijay Dairy’s Mithai Boxes
In a world full of texts and images, what still touches the heart is something sweet, old, and rooted. In India, that sweetness is always the mithai. If it’s a festival, a milestone, or just a moment to say “I’m thinking of you”, sweets remain the ultimate token of love. Vijay Dairy’s Mithai Boxes have emerged as the perfect love language of tradition and thoughtfulness, packed with emotions, in this era of modern needs and emotional expression. The Art of Gifting, Reinvented in a Box Market data shows that over 70% of gifts given during Indian celebrations involve sweets. Yet,...
How Vijay Dairy Delivers Fresh Milk From Cattle Farm To Table
Milk is more than just a kitchen staple. It is an essential part of daily nutrition for millions of households. People pour it over cereal, stir it into tea, or use it in cooking. Fresh milk is a common part of everyday life. Most of people don’t really know how it stays fresh by the time it reaches our homes. It’s actually quite a delicate process. Keeping it safe and pure is not as simple as it seems. In fact, the Food and Agriculture Organisation (FAO) reports that worldwide milk consumption has increased by more than 20% in the last...
10 Tips To Choose Dairy Products For A Fit Body And A Healthy Heart
Almost 7.6 million people suffer from heart and circulatory disorders, and many find exercise difficult because of nutritional imbalances. Dairy products are essential to daily diets because they provide calcium, protein, and other vitamins. The quality and kind of dairy products make all the difference. Dairy selections affect your long-term health, whether eating a traditional treat or a light snack. Choosing dairy products carefully will help maintain a heart-healthy and keep meals happy. 1. Prioritise Low-Fat Dairy Products Low-fat yoghurt and milk help reduce saturated fat consumption without sacrificing nutrients. These choices are great for weight control and help better...
5 Reasons Adding Pure Ghee To Your Daily Meal Can Keep You Strong And Healthy
Did you know that more than 72% of Indian homes still use ghee and other traditional fats for everyday cooking? It’s not only cultural; it’s nutritious as well. Many people are learning about the traditional benefits of ghee as modern diets change towards processed choices. From increasing strength to promoting general health, pure ghee has earned its place as a useful meal. As our lifestyles get faster and food choices more processed, pure ghee makes a nutritious comeback, standing strong as a symbol of vitality and wellness. Ghee improves both flavour and wellness either in sweets, dairy-rich recipes, spicy chaats,...
How can Mango Lassi and Cold-Coco maintain your energy in the Summer
When the summer heat cranks up, staying cool and hydrated isn’t just a luxury; it’s a survival strategy. According to the Indian Meteorological Department, many regions across India regularly see summer temperatures soaring above 40°C. In that kind of heat, your energy drains quickly, and the constant sweating takes a toll on your body. That’s where the right summer drinks make all the difference. For those who live for chilled refreshments, mango lassi and cold-coco aren’t just cooling options; they’re must-haves. One blends the creamy richness of yoghurt with the sweetness of mangoes, while the other delivers smooth, chocolatey indulgence...
Celebrating 50 Years Legacy of Quality, Taste, and Tradition
In 1975, with a heart full of dreams and a vision to become part of every family’s cherished moments, Mr. Jagjivandas Govindji Patel set forth on a humble yet profound journey. What began as a small initiative soon blossomed into Vijay Dairy, a name that now feels like family in homes across Gujarat. For five decades, Vijay Dairy’s journey has been more than just a brand; it has been a companion in the everyday lives of countless families, serving not just milk and sweets but warmth, love, and trust. A Humble Beginning, A Heartfelt Journey The story of Vijay Dairy...
How to Make Fresh and Refreshing Thandai for Holi
Holi is a celebration of togetherness, happiness, and colours. Without mouth watering food, no celebration is complete. Thandai for Holi is among the most popular beverages. This aromatic and reviving drink loaded with nuts, spices, and saffron is perfect for Holi. If you are throwing a Holi celebration or just want to enjoy a classic festive drink. Here’s how you create fresh and authentic Thandai for Holi at home. Why is Thandai for Holi Special? Thandai is an essential part of Holi celebrations, not only a drink. It enhances the festive mood, cools the body, and offers quick energy. Made...